Webinar: Digital Marketing Analytics (MS) and Human Resource Analytics (MS)

The Feliciano School of Business is excited to offer two new data-based programs: Digital Marketing Analytics (MS) and Human Resource Analytics (MS). 

The 30-credit, STEM-designated Digital Marketing Analytics (MS) program is designed for marketing professionals or those entering the field, who seek a grounding in applied business analytics skills and hands-on knowledge of current practices in digital marketing.  Participants will work with real-world data and intelligence to develop mobile, social and web game plans that drive profitable growth by aligning campaigns with consumer needs. 

The Human Resource Analytics (MS) also has STEM-designation and is 30-credits to completion. It was designed to provide students with a unique balance of HR management, technical and analytical skills. Whether you are an HR professional seeking to understand the types of problems and opportunities that may be addressed through the application of analytics tools and techniques, or someone seeking to enter the Human Resources field, you will come away with a thorough understanding of the major functional areas of the modern Human Resources organization and how data may be deployed to manage and support them for optimal results.

Tune in on Thursday, June 30th at 6:30 pm for a webinar to learn more about the programs and hear directly from the program coordinator.